Early reports are in, and the Sex and the City movie not only nabbed #1 at the box office, but in taking $55.7 million is the best opening for a romantic comedy ever, as well as a TV adaptation, and the fifth-best for an R-rated film. It's also the highest opener for a female-led film (bye-bye, Angelina Jolie's crappy Tomb Raider!--which is another male-oriented action flick. Oh the irony!). Yeah. Suck on that.
Although there was a huge drop between Friday and Saturday (Friday alone garnered $26.1 million), I don't think this spells death-knell for the movie. I think it will still do well in the next couple of weeks, following a typical second-week plummet for blockbusters. Bank on multiple viewings--this is one movie where critical reception will mean naught, and the idea is to get rabid fans to get casual fans and/or females with little exposure to the show (those girls exist) to see it in subsequent weeks. And don't discount those fans who didn't have a chance to see it this weekend. When you even have males like this reviewer acknowledging that he even liked the movie, watch out.
The fact that this movie is an adult movie will also bring in middle-aged married folks. Some teens may have had exposure to the show, but I'll bet more 17 year-olds today are more likely to see High School Musical than Sex and the City, and it's not because of the R-rating; they just missed its heyday, and reruns are no match for the original.
I know people are going to mention Indiana Jones. That's a movie who's so-so ratings seemed to have hurt it, and it's buzz is definitely wearing off. I'm still hearing about Ironman; Indiana Jones, not so much. Indiana Jones feels so old to some people, but the girls of Sex and the City, while also being newer, have the allure of the present and the entertaining luxury to bathe in. Besides--it's seems a good romance can beat an action flick when the final numbers are tallied. Aren't some of the biggest movies of all-time romances, like Titantic and Gone with the Wind?
Of course, success already seems to spell one thing: sequel.
****One thing I wanted to mention in yesterday's entry was the previews for the movie. With the exception of Hancock, all the promos were for meant for a maximum female audience: Mamma Mia! with Meryl Streep, Colin Firth and Pierce Brosnan (it looked fun), the He's Just Not Into You with it's all-star cast (I'm guessing they took situations from the book and fleshed them out?), which is banking on that SATC tie-in, and a Diane Lane-Richard Gere adult romance that has my parents as its target demographic (it's a happier version of Unfaithful). I know movies always have promos that are pretty much based on a strict line of similarity (teen gross out comedy begets teen comedy), but man, did this feel like an estrogen-fest.
Sunday, June 1, 2008