Showing posts with label t. Show all posts
Showing posts with label t. Show all posts

Tuesday, September 16, 2008

TRL Heading for Retirement

Yes, it was still on.

TRL will officially be saying sayonara in November, after 10 years on the air. The show has been limping along the last several years, with a revolving cast of VJs, ever-younger acts, and odd timeslots. Designed to capture teenagers, the show started in 1998 from a meld of MTV Live and Total Request, two shows nobody watched. Carson Daly inexplicably became the guy with the coolest friends in the world, despite being incredibly dull. Unlike legions of young'uns who would love to be MTV VJs (many of whom appeared on TRL for their "I Wanna Be a VJ" contest), he either wanted to be a priest or a professional golfer, two deadly boring things for an MTV viewer.

Total Request Live's popularity is linked to the teen pop boom; both the show and the stars it created--Britney Spears, *NSYNC, Eminem, Fred Durst--fueled the maniacal teen-centered culture of the late '90s and early '00s. It was a symbiotic relationship; neither side would have done as well without the other.

Eminem, one of the show's mainstays back in its heyday, lampooned TRL frequently, in "White America" and in many of his videos. A version of TRL was mocked on Saturday Night Live, with Jimmy Fallon infamously quipping "Hello, I'm Carson Daly and I'm a massive tool." It also spawned BET's most popular show, 106th & Park.

TRL was no American Bandstand, but it became the de facto destination for actors and musicians to stop and pimp their work, taking a few pictures in the photo booth for posterity.

What's most notable might be that the show managed to hang on so long, even after most of the original acts showcased dropped out of the limelight. TRL was such a basic concept, easily fitting in with the realities of the new century by being user-friendly before that term was applied so liberally. The show increasingly edited videos down to nothingness, even forgoing some altogether, and while it gave a VERY skewed interpretation of what was popular in the US, it tapped into a certain teenage sensibility. The stats were interesting, and the idea of retiring a video meant that the countdown would never be dominated solely by one or two acts, though it sometime seemed that way. Apparently though, as the internet became increasingly sophisticated, the reason to vote for videos waned, and the structure behind the show changed.

New Yorkers knew to stay away from the MTV studios in Time Square during certain times of the day--notably immediately after school. In the summer, TRL would broadcast certain weeks from whatever Spring Break or beach haven the network camped to, moving the slot back earlier in the afternoon.

I spent many an hour after high school idly watching TRL. I never voted, although I once recognized the voice of a classmate on the television. It was also useful for checking out the weather in the city. That practicality never changed, even after all the names and faces did.

I also learned how to properly shout "Woooo!"Now that's a skill I will need.